Product Placement: when a brand pays a project to feature or mention their project.
Product placement in movies: 1. Rango (Pepto Bismol) 2. The Office (Chili’s) 3. Turbo (AAA) 4. Elf (Etch – a – Sketch) 5. Ford v Ferrari (Ford Motor)
↑↑↑↑↑↑In the movie, Rango, Rango is seen using the outhouse, which is a Pepto Bismol bottle. ↑↑↑↑↑↑
↑↑↑↑↑↑The movie Turbo featured a AAA race car. an image of the merch is shown above.↑↑↑↑↑↑
I read an article about product placement. High cost placement is when a company pays a lot of money to have their product highlighted a lot more than other companies. Also, product placement spending has reached about $11.44 billion for a movie. More information about product placement can be found in the article below.
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